![]() In the 1970s, underwear ads often featured three women at a time, no doubt a nod to the decade’s newfound sexual freedom (and obsession with things like “Charlie’s Angels” and “Three’s Company”) and they showcased “sexy” Fredericks of Hollywood-type ensembles (marabou robes, kittenish mules, slinky negliges) that are considered campy by today’s standards.īy the 90s, brands like Victoria’s Secret managed to put underwear at the forefront of pop culture, tapping a revolving clique of “It”models to form the label’s “Angel” clique, a marketing idea that launched the careers of supermodels such as Heidi Klum, Tyra Banks, Miranda Kerr, and Gisele Bundchen. MORE: Why Victoria’s Secret Models Are Inking High-Fashion Deals By the 1980s, women were fully liberated and the brand had tweaked its thinking: It no longer featured the Maidenform woman dreaming of doing fabulous things, but instead they were actually doing them. Maidenform released its now-iconic ‘I Dreamed” campaign, which featured sketches of women dreaming about doing all sorts of daring and fabulous things wearing her pointy Chansonette bra and little else. MORE: 50 Fictional Characters We’d Totally Doįor example, throughout the 1950s, women were typically housewives, homemakers, and all-around Betty Crocker types, and the decade’s bra ads reflected that. The practice of selling skivvies isn’t new: Brands have been pushing underwear since the 1920s, but the ads mirrored the general social landscape of the decades. While that’s certainly an accurate mental picture, things weren’t always so brazen when it came to hawking unmentionables. ![]() Older beauties, despite being slightly overweight and a noticeable tummy, are very sexy in erotic outfits and know how to present themselves. ![]() They can be 100 times sexier than young girls who tend to be very tight in bed. Like us, your head is likely filled with images of busty bombshells with cascading beach waves posing seductively in push-up bras or strutting down runways in oversized wings. Women over 40 have an incredible temperament and uncontrollable looseness in bed. Quick, close your eyes and picture an underwear model.
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